Insurance · Life

The cover that replaces your income

Get this one right first

If someone depends on what you earn, this is the first policy to buy and the one most often bought wrong — too small, or bundled with an investment that serves neither purpose well.

Get a life insurance quoteCall +91 88067 78771

Six-insurer panel Claim support included

What we arrange

Four shapes of life cover

Most people need the first one. The others solve narrower problems and cost considerably more.

Pure term

The largest cover for the smallest premium. Nothing comes back if you survive the term — which is exactly why the cover is so large.

  • Cover of ₹1 crore is often under ₹1,000 a month for a healthy 30-year-old
  • Nothing is paid out if you outlive the term
  • The right default for almost everyone

Term with return of premium

Term cover that refunds your premiums at the end. It feels better and costs roughly two to three times more for the same cover.

  • You get the premiums back, not the cover amount
  • Ask us to show you the maturity value against simply investing the difference

ULIP and investment plans

Insurance and market-linked investment in one product. Sometimes appropriate, frequently missold as a savings scheme.

  • Charges are front-loaded in the early years
  • Lock-in of five years minimum
  • We will show you the term-plus-mutual-fund alternative alongside

Retirement and pension plans

Plans that convert a corpus into a regular income after you stop working.

  • Annuity income is taxable at your slab rate
  • Compare against an SWP from a mutual fund before committing

Worth saying plainly

The most missold product in India

More people have been sold an endowment or money-back policy as a "savings plan" than any other financial product in this country. They typically return 4–6% and provide cover far too small to matter — worse than a fixed deposit at protecting, and worse than a mutual fund at growing.

If you hold one, bring it. We will tell you honestly whether to keep it, make it paid-up, or surrender it — and that answer is genuinely not always "surrender".

FAQ

Questions people actually ask

How much cover do I need?

A common starting point is ten to fifteen times annual income plus outstanding loans, less cover you already hold. Our term cover calculator works it from your actual numbers rather than a rule of thumb.

Will a claim actually be paid?

Insurers publish a claim settlement ratio and the large ones now settle well above 98%. The overwhelming cause of rejection is non-disclosure — an undeclared health condition or habit. Declare everything, including tobacco. A slightly higher premium is not worth a refused claim.

Is a medical test needed?

For meaningful cover, usually yes, and that is in your favour: a policy underwritten on a medical is much harder to contest later than one issued on your word alone.

Should I buy online instead?

You can, and the premium is similar. What you are choosing is whether someone helps your family claim on it. That is the part that matters on the one day the policy is used.


Get the cover sized properly

Fifteen minutes on the phone, or start the application.

Get a life insurance quote Call +91 88067 78771

Application forms are being finalised. Until they are live, call or email us and we will start your application directly.